17 Unknown OTT Platforms

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What is an OTT and its Journey?

OTT… The ‘Digital First’ journey… ‘Over the top’ video consumption in India has rapidly evolved over the last two years, given the advancements in digital infrastructure and efforts by platforms to create compelling content for consumers at price points that provide value. In this corona pandemic times, OTT platforms became as ‘on-demand ready’.

The era of on-demand content is here. Consumers are increasingly accessing media outside the confines of their couches and within the comfort of their personalized 5+ inch screens through OTT. The OTT platforms revenue in India was Rs. 5000 crores. Most of the OTT platforms are from the very known source also there are so many unknown OTT platforms are existing. Why do we need to choose one when they are a lot of options available for us? Read on to know more platforms…

  1. Hungama Play 

India’s third largest e-commerce platform Snapdeal entered into OTT by Hungama play to offer a video streaming service with Hungama digital media. 


Language: Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati and more 15languages. 

Revenue Model:  

SVOD (Subscription Video on Demand)

TVOD (Transactional Video on Demand)

  1. Yupp Tv 

YuppTV is an OTT content provider for South Asian content and one of the earliest video-streaming platform showcased Indian films and television shows in the beginning. .


Language: Telugu, Tamil, Hindi, Bengali, Sinhalese, Kannada, Malayalam, Punjabi, Marathi, Gujarati, Oriya, Urdu and English

Revenue Model: AVOD (Advertising Video on Demand)

  1. Arre

One of the leading and a large international OTT platform of India especially in a tightly contested market. 

Language: Hindi, English

Revenue Model: 

SVOD (Subscription Video on Demand)

TVOD (Transactional Video on Demand)

  1. Ullu

Ullu is online video streaming platform from the well versed Ullu Digital Pvt.Ltd. 

Language: Hindi, Gujarati, Marathi, Bhojpuri, Punjabi, Tamil, Kannada and Bengali. 

Revenue Model:  TVOD (Transactional Video on Demand)

  1. FlizMovies

A video on-demand video streaming platform and it offers 18+ adult content. Provides the movies and web series with some restrictions.

Language: Hindi 

Revenue Model: 

SVOD (Subscription Video on Demand 

TVOD (Transactional Video on Demand)

  1. Winter Sun TV

Winter sun TV is owned by the Winter Sun Studios Private limited.  

Language: Hindi, English, Kannada, Guajarati 

Revenue Model:  SVOD (Subscription Video on Demand)

  1. Tubi TV

It is a free streaming platform one can watch unlimited Indian regional content. The best part of TubiTV is offers gaming content.

Language: English

Revenue Model: 

SVOD (Subscription Video on Demand)

TVOD (Transactional Video on Demand)

  1. Spuul

A leading Independent OTT streaming platform provides Bollywood content. It is a Singapore based video streaming platform that offers a wide range of content.

Language: Hindi

Revenue Model: SVOD (Subscription Video on Demand)

  1. BigFlix

BigFlix is a video on demand platform stream HD quality video content online. BigFlix owned by Reliance Entertainment.

Language: Hindi, Telugu, Tamil, and Bengali

Revenue Model: 

SVOD (Subscription Video on Demand)

TVOD (Transactional Video on Demand)

  1. Gemplex

Gemplex is the OTT world with the biggest collection of Indian regional content. It offers completely VOD content and music streaming. also available in 52 countries, including India.

Language: Indian native and Foreign languages

Revenue Model: 

SVOD (Subscription Video on Demand)

  1. Shemaroo Entertainment

 One of the best Bollywood entertainment streaming platforms. Shemaroo Entertainment Pvt Ltd also offers news updates and special programs.

Language:  Gujarati, Punjabi  

Revenue Model: 

SVOD (Subscription Video on Demand)

TVOD (Transactional Video on Demand)

  1. Prime Flix

One of the premium video streaming platforms that offer an extensive collection of TV shows, web series, reality shows, and movies entirely in Telugu and Hindi language.

Language: Telugu, Hindi

Revenue Model: 

SVOD (Subscription Video on Demand)

TVOD (Transactional Video on Demand)

  1. Smart Multiplex

An Indian regional ott platform to watch in all local languages.

Language: local languages 

Revenue Model: 

SVOD (Subscription Video on Demand)

TVOD (Transactional Video on Demand)

  1. Hyflix.com

Telugu OTT Platform from the Live24 Networks. This video on demand platform provides various categories of entertainment content such as comics, action, and movies.

Language: Telugu

Revenue Model:  SVOD (Subscription Video on Demand)

  1. Addatimes

A Bengali entertainment ott streaming platform offers original content like web series, short films, video songs, Love songs, and movies. Addatimes owned by Addatimes Pvt.Ltd.

Language: Bengali

Revenue Model: 

TVOD (Transactional Video on Demand)

  1. DittoTV

Ditto TV is an video on demand OTT from the international Zee Entertainment Enterprises Limited. 

Language: English, Hindi, Telugu, Tamil, Malayalam, Marathi, Gujarati, Punjabi, Bangla

Revenue Model: 

SVOD (Subscription Video on Demand)

TVOD (Transactional Video on Demand)

  1. Flipkart Video

Flipkart video is a flipkart video streaming space like amazon prime and netflix. 

Language: English, Hindi and regional languages

Revenue Model: 

SVOD (Subscription Video on Demand)